BOILJET

Concept Work

An extensive marketing research & planning concept for a direct to consumer e-commerce business.
This was an independent project for a 4th year marketing class. Below a sample of my research & presentation.

| Brand Identity

A portable electric kettle with digital display next to a steaming mug of coffee on a blue background, alongside product branding and marketing information for a brand called Boiljet.

| Product Specifications

Product description of a wireless self-heating thermos with digital display, featuring portable water heating, adjustable temperature settings, and specifications including capacity, battery, and power details.

E-commerce Website

Mock Up

Laptop displaying a website for a portable rechargeable water thermos with a mountain and lake background.

Customer Segmentation

Customer profile page showing a photo of a man in a red jacket holding a cup, with details including age, location, education, profession, income, and family size, alongside text about target market analysis and buyer behavior.

The final project included a Demographic, Psychographic & Behavioural profile based on in depth research.

A presentation slide titled "Defining Our Customers" with a photo of a young man in a red jacket holding a coffee cup outdoors and text about millennial consumer behaviors and social media habits.

Landing Page

Design

Silver laptop displaying a webpage for a portable, rechargeable beverage warmer with the brand name 'BOILJET' and features listed.

| Competitor Research

Product comparison chart for a travel electric kettle, showing specifications, pros, and cons, with an image of the kettle on the left.

Landing Page

Design

A silver laptop with black keyboard displaying an online store for portable batteries, with a graphic of a hiker against a mountain landscape and a product image of a white battery.

Apps Used for Project:

Orange letters spelling 'Ai' on a dark red background.
Pink and red logo with a stylized lowercase 'i' and 'd' on a dark gradient background.
Icon representing Adobe Photoshop with a dark blue background and light blue letters 'Ps'
KPU logo with the words 'Research & Innovation' below it, set on a dark red background.
PowerPoint icon with stylized letter P and pie chart, rectangle, and bar chart elements.
Colorful geometric logo with interconnected shapes forming an abstract cube, featuring blue, teal, orange, and red colors.
Black and white logo with abstract intertwined lines.
Pie chart illustrating segmentation with four segments in purple, green, light gray, and dark gray, and the word 'Segmentation' written below.

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