Concept For:

George gina & lucy

This concept project was created for a winter/spring 2026 launch of the MORPHA BYTCHAN handbag by George Gina & Lucy. Inspired by monochromatic colour ways & spring blossoms. Created using Google’s Nano Banana Pro via image/moodboard references & natural language text prompts, the images & videos were then edited in Photoshop & Final Cut Pro. End results include four graphics & one 4k video advertisement for social media.

Gray handbag with multiple zippers and hardware, plant stems with dried leaves around it, on a white platform with a plain gray background.
A black designer handbag with metal hardware and zippers, placed on a white pedestal, with black leaves surrounding it against a dark background.
A brown handbag displayed on a white pedestal, surrounded by white magnolia flowers.
Light blue designer handbag with multiple zipper compartments and metal hardware, displayed on a white platform with blue and purple flowers around it, against a light blue background.

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