Client Work

Lav & kush

Lav & Kush is a Vancouver‑based women’s loungewear brand focused on ethically made, comfort‑driven apparel. In my role supporting their e‑commerce & marketing efforts, I contributed to both the creative & operational sides of the business.

A laptop displaying an online clothing store website, placed on a pink surface next to a white mug with a red berry branch design, with a green plant on the left side of the image.

Website Management

I maintained & optimized the brands Shopify website by updating product pages, product images, descriptions, banners, hero images, landing pages & promotional   pop‑ups.

Product Photoshoot Planning & Retouching

I assisted in planning & styling photoshoots for new product drops & seasonal collections. I also executed high‑end photo retouching for product images, ensuring consistency, clarity & brand‑aligned presentation across digital touchpoints.

Young woman with curly hair in casual outfit, wearing a light green cardigan, white T-shirt, blue overalls, white sneakers, and carrying a gray shoulder bag, standing against a plain white background.

Raw Image

A woman with curly hair wearing a green cardigan over a white shirt and light blue overalls, carrying a small gray bag with a strap, standing against a white background.

Retouched

Retouched

A woman with curly hair wearing a beige sleeveless jumpsuit with tied shoulder straps, standing against a plain white background.

Raw Image

Raw Image

Back view of a woman with curly hair wearing a taupe-colored jumpsuit with tied shoulder straps and wide-leg pants, standing against a plain white background.

Retouched

Email Marketing

Using Omnisend, I designed & built email newsletters for product launches, promotions & seasonal campaigns. These emails achieved an average open rate of 15–25% & an increase in sales driven through email marketing.

An advertisement for the Garden Party Romper by Lav + Kush featuring a woman wearing a light-colored romper with adjustable shoulder ties and wide-leg pants, showing side seam pockets. The ad highlights various features, available sizes from XS to XXL, and options in blush and denim colors.

Apps Used :

Icon with large orange letter A and smaller orange letter i on a dark background.
A dark background with a large pink lowercase 'id' in the center.
Adobe Photoshop app icon with a blue background and large blue letters 'Ps' in the center.
Shopify logo featuring a green shopping bag with a white 'S' and the word 'shopify' beneath.
Black and white illustration of a cube with the letter N on its front face.
Logo of Omnisend, an email marketing platform, featuring a stylized letter 'O' inside a rounded square with the company name beneath.

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